My name is Jon Martindale. I train and coach independent representatives of various network marketing (MLM) companies. Students learn how to brand themselves online using web 2.0 and social media tools. I am responsible for teaching these home-based business entrepreneurs how to set themselves apart from thousands of other amateur marketers.
Instead of building a list of friends and family to peddle their mlm’s to, students learn how to market themselves so that people see them as experienced leaders. They gain a competitive edge by learning how to implement attraction marketing so that prospects call THEM to inquire about THEIR business opportunity.
But enough about what I do; allow me to share with you my story.
I was first introduced to network marketing during the spring of 1976. I was working with the American National Red Cross as a Health and Safety specialist at the time and one of my students in the Instructor course I was teaching told me about a business he was involved in. He told me and showed me how he was making extra income in addition to his regular job and was telling me how he had just promoted to an Emerald and where that was in the organization. Needless to say, I agreed and the rest was history.
I met with his sponsor and was blown away by the content of the presentation, the dreams his sponsor painted for me, the network marketing diagram (a board full of circles) and the compensation plan. I was totally awe struck. I had never seen anything like this before and I immediately got it. I really thought this was my ticket to freedom.
Imagine my luck…all I had to do was find half a dozen buddies who saw what I saw, and I would have it made for the rest of my life. You can imagine what happened next.
I literally ran back to my friends to tell them the good news… however they didn’t get as excited as I had. In fact, they ridiculed me and made jokes about the fact that a student had scammed me. They warned me to stay away from the entire network marketing industry.
I really believed that what he had introduced me to was the best opportunity I had ever seen. None of my co-workers ever talked about financial independence. They visioned dreams of retiring after 40 years of service… but that wasn’t impressive. I knew plenty of people who had retired from the Red Cross and they all still had to go out and work a regular job to make ends meet. That was not the life style I wanted for myself or my family.
I simply could not take their advice; I had already been bitten by the opportunity bug. So I became an undercover network marketer. You know what I am talking about. I would rush off to weekly night meetings after work and wouldn’t tell anyone about what I was doing. I would make excuses as to why I needed to leave the office early on meeting nights and would get extremely irritated if I had to work overtime.
For the first several months I went to every meeting I could go to. I bought every book and tape I could get my hands on and purchased the products that began to stack up in my garage. You see, I could not build my business the way they told me to because I was an undercover network marketer. They told me to build a list of my friends and family. Unfortunately, that did not seem like an option for me since I had already been ridiculed by my warm market.
So I failed in that business. But I didn’t give up hope. I still believed there was a way for someone like me to make money in the network marketing industry. I just needed to find the right vehicle. So I began searching for the next hottest business opportunity. I must have gotten involved in almost every business opportunity under the sun. When I say that I tried them all… I really tried them all.
In fact, I bet most of you can relate to my story. I learned the hard way that no one really makes thousands of dollars from stuffing envelopes. I also learned that (for the incredibly low price of only $39.95) no one makes $500 a week working part-time, making easy to assemble products from home. Do you remember the chain letters where you send $1 each to a list of 10 people and then move yourself up on that list?… I did not do that but I had some friends that failed in their trying and I know that they did the best they could do.
I have bought into more “home based business opportunities scams” over the years than I can count.
By now you would think that I would have given up on the whole network marketing; work-from-home industry wouldn’t you? Well, in fact, I actually did.
One day I woke up and decided that my friends were right all along. Network marketing was a scam and not for me. I was tired of the Thursday night meetings and the rah-rah sessions. I needed to stop dreaming and get into reality.
I was so successful in building a networking group the company hired me as a National Trainer. However, two week after I resigned my position with the Red Cross and moved from Washington, DC to Atlanta, GA the SEC shut down the network marketing company and I lost several thousands of dollars I had previously invested with them and became homeless.
But guess what? The passion for network marketing was still hiding somewhere deep inside of me. I kept thinking about how much sense the marketing plan made. If I could just only get it to work like I had seen a few other network marketers do.
I won’t bore you with all the details but a few years ago I started looking again. Even though I had a good job as a chemical representative, I still wanted to build a network marketing business. I knew it was possible to reach my goals and dreams if I simply had a vehicle that could help me get there. Network marketing was that vehicle.
This time when I looked at network marketing I had resources available to me that I didn’t have those many years ago. I was exposed to how business was conducted in corporate America and after working for chemical manufacturing company, I had a lot of experience using technology. That’s when I decided to start get involved with network marketing again.
So, like a mad scientist, I started experimenting. Social media sites like MySpace, Facebook, YouTube and LinkedIn were new on the scene. I began combining these different technology tools with some fresh marketing ideas I had.
Then it happened!
One day I received a call from former MLM representative in cross-line that was being very successful in a new Social Media networking program. I signed up just because I knew her and it was only $9.95/month to join. However after a period of time I started making more than I was paying out.
Do you want to know what I did?
I changed my website and promoted the videos. And the people I am now recruiting have told me that they had been watching me over the last couple of weeks. They had read my blog postings and watched every video that I had posted on my YouTube channel. They had even subscribed to my free email “boot-camp training”. Based on what they knew about me, I was the leader that they had decided to follow.
This call was the turning point of my entire online network marketing business. You see for the first time, I had interested strangers who were calling me asking… no begging… to join my business opportunity. This had NEVER happened before.
There was no rejection and no selling needed. They simply had a few questions about the opportunity. I gave them all the information they needed and within 5 minutes they were signed up under me as distributors!
Do you know what it feels like to go from begging friends and family to view your business presentation to having complete strangers calling you, asking how can they join you in your business? I had gone from hunting people to being hunted.
I started implementing these “attraction marketing” techniques and my business started to grow.
I have started helping my downline by personally building marketing systems for them. But this was not enough and I needed three times more to replace the money I earned from my full time job… and it never happened.
So what did I do? I closed up shop and took some time off. I knew that in order for me to figure out what I was missing, I was going to have to step away from it all and look at things from a different angle. Besides, that’s what residual income is all about right? I didn’t quit, I just stopped being active and went back to the drawing board to figure things out for myself.
After taking six months off from network marketing, I studied the biggest leaders in the industry. I even spent a couple thousand dollars to get some REAL mentoring from other successful marketers. It was then that I realized what had kept me from growing to having a five figure a month income. It was right there in my face the whole time and I totally ignored it. It was so simple that I allowed it to allude me.
Would you like to know what it was that I discovered?
I bet you would. Within the pages of this website, you will find the blueprint of exactly what it takes to become successful. You will learn how to build your network marketing organization and recruit dozens of people into your organization each and every month. I will be able to put you in touch with people who know how to get you up and running with the proper programs.
And those who choose not to join your network marketing opportunity…. well, I will show you how to extract money from them too.
I look forward to providing you with numerous of trainings on how to use technology to automate your marketing efforts. You’re also going to learn some very important leadership lessons that will make you so attractive to people that they will beg you to become their sponsor!
See you at the top and remember…
“Success Does Not Happen Over Night But One Night Success Happens!”